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Pharmaceutical Copywriting

From DTC to HCP to employees, I've done it all when it comes to pharmaceutical copywriting.

Where science meets storytelling

COSENTYX "Still Working" Campaign 
Multi-Platform Content Series with Cyndi Lauper, Chef Michelle Bernstein, & Dewey

​As lead copywriter, I developed the narrative framework and all written content for this groundbreaking celebrity patient campaign.

  • Developed the campaign theme "Still Working" to resonate with patients managing chronic conditions while pursuing active careers

  • Crafted conversational script framework that allowed Cyndi Lauper, Chef Michelle Bernstein, and professional wrestler Dewey to share their journeys with plaque psoriasis and psoriatic arthritis

  • Showcased real experiences while navigating celebrity personas and strict pharma regulations

  • The content strategy included video scripts, web copy, social content, and educational materials that connected the possible link between psoriasis and psoriatic arthritis​

 Result: Campaign generated 1M+ video views and an increase in doctor discussion guide downloads
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CLICK HERE TO CHECK OUT PART OF THE CAMPAIGN


Novartis Xiidra Dry Eye Disease Month Campaign

​Working with the design team, I transformed complex dry eye science into scannable content across email sequences and digital banner ads. The campaign featured Ken Jeong as spokesperson, which involved working directly with his representatives to balance celebrity appeal with clinical credibility.

 

  • Cut through clinical communication clutter while maintaining medical accuracy

  • Developed modular content blocks for easy repurposing, using bold visual hierarchies to ensure quick comprehension

  • Created a conversational yet authoritative tone that resonated with busy HCPs

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Result: Engagement rates exceeded industry benchmarks

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Novo Nordisk NovoCare Prior Authorization Guide

As the lead copywriter on the account, I helped transform the notoriously complex prior authorization (PA) process into a clear roadmap for HCPs prescribing growth hormone therapies.  The multi-layered challenge: demystify insurance jargon and provide practical tools while maintaining engagement.

  • Developed content architecture mirroring the actual PA journey, using practical checklists and real-world examples

  • Humanized technical content with supportive tone, positioning NovoCare as a true partner

  • Collaborated with market access teams to ensure accuracy

Result: Reduced PA processing time by 30%, support calls by 45%

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COSENTYX Doctor Discussion Starter - Long-Form Video

I wrote and participated in production for a long-form social  media campaign encouraging patients to have specific symptom conversations with their rheumatologists.​

  • Scriptwriting dialogue that modeled effective patient-physician communication while maintaining regulatory compliance

  • On-set collaboration with directors and talent to ensure medical accuracy while keeping performances natural and relatable

  • Real-time script adjustments to optimize key messaging moments​

  • Connected storytelling with practical tools, empowering patients to advocate for their health​

Result: Increased downloads of conversation starter tool

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Affinia Therapeutics Gene Therapy Website Launch

I helped launch Affinia's presence in the competitive gene therapy space with website copy that humanized adeno‑associated virus (AAV) technology without oversimplifying. ​

  • Deep collaboration with scientific teams to ensure accuracy while keeping the tone inspiring and accessible

  • Crafted a clear narrative arc from patient need to scientific innovation, balancing emotional storytelling with investor-ready credibility

  • The headline ,"The next generation of gene therapies," positioned them as pioneers while maintaining scientific integrity​

Result: Successfully differentiated Affinia in a crowded biotech landscape

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Carisma Therapeutics - Clinical Trial Recruitment

I was on the team that introduced oncologists to the groundbreaking CAR-macrophage clinical trial for HER2-overexpressing solid tumors.

  • Explained an entirely new therapeutic approach while driving urgent recruitment

  • Developed progressive disclosure messaging that educated without overwhelming, featuring clear eligibility criteria and compelling CTAs

  • Partnered with medical affairs to ensure technical accuracy while maintaining persuasive momentum

  • The content architecture we created became the template for all future Carisma trial communications

​Result: 40% increase in qualified HCP referrals

 

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